Wol Nam Jeon
When was the first edition of the show held and how did it develop?
The first edition of the FCI international show was held on May 13th, 1990. The
entries were 362 and since then, about 4-8 FCI international shows have been held
every year. In 2011, the FCI Asia and the Pacific Section Dog Show was held in Seoul
on August 28th for the first time in Korea and entries were totally 2,024 for 2
days-4 shows. Dog shows in Korea have been developing quantitatively as well as
qualitatively.
Are you happy about this year’s edition?
Korean dog shows are experiencing a big change this year. As of July, 2012, dog
show regulation was revised according to FCI show regulation abolishing King/Queen
system. Since then, shows have been more interesting and lively. Especially, FCI
Seoul International dog show was successfully held at the KINTEX, Seoul over the
weekend of September 1 and 2, 2012 with 1,487 entries.
How “international” can this event be considered (judges, exhibitors, etc.)?
5 international judges (Australia, Germany, Japan, Mexico and USA) were invited
for FCI Seoul International dog show on September 1 and 2, 2012 and 86 foreign dogs
attended. Approximately 15,000 spectators watched the shows for 2 days. We need
to build an accommodation infrastructure for dogs to attract more foreign exhibitors.
What is your strategy (if any) to attract more exhibitors, public and medias’ attention?
This Dog show was held for the first time at the KINTEX, the biggest exhibition
hall in Korea. We advertised this event through various channels, vet clinics, pet
shops, pet magazines and web sites as well as daily newspaper and TV. As a result,
a lot of people visited our event and widely reported in the press. After the show,
more than 100 bloggers posted our event review on their blogs.
Did you have to take into consideration specific circumstances (social, economical,
country-specific, etc.) when preparing and organising this big event?)
We tried to make the FCI Seoul International dog show a real dog festival so that
“Adopt abandoned animal” campaign was carried out together with local Veterinary
Society and CFA Cat Shows are held at the same time. Visitors could enjoy with a
plenty of attraction and hundreds of product booths including pet food & supplies
were set up.